Tell us about your company.
Founded in 1899, Miele is an independent, family-owned company guided by its enduring brand promise, Immer Besser (Forever Better). For over 125 years, this philosophy has shaped everything we do, from engineering and design to the experience we create in the home. Our appliances are crafted for outstanding performance and long-lasting quality, with many tested for the equivalent of up to 20 years of use. This commitment reflects a belief that longevity is the ultimate form of sustainability.
With a focus on precision, innovation, and timeless design, Miele continues to set the standard for premium domestic appliances, supporting how people live, gather, and create in their spaces.
What inspired Miele to become the Presenting Platinum Sponsor of DesignEx: Willow Springs Winery, and what can be expected from Miele at the event?
Miele is proud to participate as a Presenting Platinum Sponsor of IDC’s Destination DesignEx: Willow Springs Winery, reflecting a shared commitment to thoughtful design, innovation, craftsmanship, and meaningful industry connection. As a brand rooted in timeless design and enduring quality, Miele values opportunities to engage with Canada’s architecture and design community in ways that inspire creativity and celebrate beautifully considered spaces.
We are also pleased to propose two engaging seminars designed to inspire attendees from both a creative and industry perspective.
From Projects to Presence: Growing Your Design Brand on Social Media, presented by Ekaterina Dobrokhotova, Vice President of Marketing at Miele Canada, who brings a unique ability to transform expertise into compelling, high-impact storytelling, with over 500 million views across her social media content.
Attendees can also join Building Sustainably at Every Step: The Kitchen & Beyond CEU, presented by D’Arcy Pretty, Head of Architecture & Design Development, exploring thoughtful approaches to sustainability in the home and beyond.
Throughout the event, attendees can expect an immersive Miele experience featuring live product demonstrations and discover more about Miele A&D Connect, our dedicated initiative created to support architects and designers, alongside exclusive A&D Connect events and educational programming.
In addition, guests will have the opportunity to enter exclusive Miele giveaways, including premium Miele vacuum cleaners, alongside thoughtfully curated gifts and special touches throughout the day. We look forward to sharing a memorable experience with the IDC community at Willow Springs Winery.
What new product, showroom, initiative, or event would you like to announce to IDC members?
Miele is pleased to introduce the Generation 7000 ArtLine built-in cooking appliances in a new finish, Obsidian Black – a refined evolution of our handleless design series. The clean all black glass front brings a seamless, architectural expression to the kitchen. Specifications and features remain unchanged, ensuring the same trusted performance and intuitive functionality designers rely on.
For architects and designers, Miele presents A&D Connect, providing dedicated support throughout the project lifecycle. From tailored specification guidance and curated appliance solutions to access to tools, resources, and exclusive events, A&D Connect is designed to simplify planning while inspiring creativity. Backed by a team who understand the needs of the design community, Miele supports the creation of spaces where form and function come together without compromise.
How can IDC members engage or communicate with you?
IDC members can discover more at miele.ca and Miele A&D Connect where they can explore our full range of appliances, resources, and design support, as well as the Chez Miele blog for ongoing inspiration.
For a more personalized experience, we welcome you to visit one of our Miele Experience Centres, located in Toronto, (Vaughan, Yorkdale, and Sherway Gardens) Montréal, Calgary, and Vancouver, where our teams offer expert guidance and product demonstrations. Miele products are also available through a network of authorized retail partners across Canada.
To stay connected, follow Miele on LinkedIn, Instagram, and Facebook for the latest product news, inspiration, and events.
