IDC’s Industry Sales Professionals Course: National Accounts Panel

IDC’s popular Industry Sales Professionals Course (ISPC) will be held in the spring and fall of 2022. The panels will be virtually broadcast to everyone who registers online. Should the restriction allow for in-person events in a small group format, invitations will be sent directly to registered attendees.

Tailored exclusively to meet the needs of architecture and design industry sales professionals, this practically-oriented course features several Q & A sessions with panels of registered interior designers and architects, drawn from boutique and large design firms serving the retail, commercial, healthcare, hospitality, and residential sectors.

National Accounts Panel

Architecture and interior design firms share many of the same client, budget, and space planning challenges, but they also experience pressures and nuances that are distinct to each profession. During this session, learn about a few of those key pressures, and what architecture firms need from their relationships with supply partners. The panel will also address the current challenges and the evolving relationship between designers and industry.

Agenda:

12:15 | Doors open
12:15 – 1 p.m. | Registration and networking lunch
1:00 pm – 2:00 pm | Panel

Panelists

Yasmien Fadl
AVP, Head of Workplace Design & Experience | Enterprise Real Estate Strategy
TD Bank Group

Angela Stinson
Director, Strategic Projects
TELUS Spark

Colleen Baldwin
Vice President, Head of Design Strategy & Transformation
Scotiabank

Tara Whittington
Workplace Design Strategy Consultant
CIBC

Karl Travis
Partner at Hager Design International Inc.

Fees

Member: $49/attendee/panel +HST
Non-Member: $98/attendee/panel +HST

Group rates (member only):

Group rate of 2 individuals: $88/attendee/panel +HST
Group rate of 3 individuals: $132/attendee/panel +HST

Event Contact: Barbora Krsiakova, bkrsiakova@idcanada.org

This course will be offered in English. Maximum capacity for this course is 40 participants. 

Moderator

Glen Brewer is President, and Managing Partner of Midgley Tecnica, a distributor in the porcelain tile sector. He is a current IDC board member, representing manufacturers and suppliers. Glen is also IDC’s industry committee chair and leads and moderates IDC’s Sales Professionals Training Course. Glen is a strong advocate for designers and the design community, he is a past winner of IDC’s Legacy Award for Distinguished Service, the most prestigious individual award presented by IDC. Glen currently sits on a variety of additional boards and committees, including The Retail Design Institute, Sheridan College, and DDA. Glen is also an author and presenter for IDCEC CEUs. He is an active participant in IDC’s national DesignEX shows, as both a speaker/presenter and table-top attendee. His company is a strong advocate of IDC as an Industry Partner member.

Testimonials
“The industry sales professional course held in Calgary was a great opportunity to network with local designers. I would recommend this course to any sales professionals that are new to calling on the architect and design community.” – Christine Beer-Carl, Residential Sales Manager at Western Canada Lutron Electronics Canada Inc.

“Thank you for the opportunity to participate in such an informative and thought provoking event. I look forward to the next one!” – Joanna Tiffin, National Architectural and Design Representative at Schluter Systems Canada Inc.

“The sessions were extremely informative and it was great to spend the day with key industry professionals in our marketplace.” – Matthew Ruscica, Regional Sales Manager at Global Furniture Group