Designing Your Business Seminar
May 14 @ 1:00 pm - 3:30 pm EDT
Join us May 14, 2026 at Candace & Basil Studio for a Designing Your Business seminar focused on growing your design business.
Join us at the Candace & Basil showroom for an exclusive Designing Your Business seminar featuring Laura Stein, in collaboration with Gabrielle Kzhukh-Joo of Mindwell Design and Meredith Heron of Meredith Heron Design.
This interactive session is designed to help you actively shape and strengthen your design business. With a focus on clarity, confidence, and strategic positioning, you’ll learn what it takes to define your niche and stand out in a competitive marketplace.
Through a thoughtful, design-driven approach, the seminar will guide you in identifying your strengths, refining your direction, and attracting the right clients through intentional positioning.
Laura Stein, a 20-year industry veteran, mentor, and founder of LSI Workshop, has helped countless interior design entrepreneurs build profitable, fulfilling businesses. Gabrielle Kzhukh-Joo brings a distinctive perspective through Mindwell Design, integrating wellness and eco-conscious principles into both her projects and business strategy—creating a meaningful and recognizable point of difference. Meredith Heron, founder of Meredith Heron Design and the Meredith Heron Collection, offers valuable insight into when to consider brand expansion and product development, drawing from her own experience launching a notable custom rug line.
Together, they will share how to apply these principles in a practical way, helping you develop a signature point of view that differentiates your work and adds value for today’s clients.
Throughout the seminar, you’ll gain actionable strategies you can implement immediately, including how to:
- Define a clear design point of view that elevates your brand
- Refine and streamline your service offerings
- Strengthen client communication and manage expectations with confidence
- Approach pricing with clarity and authority
- Build brand positioning that supports long-term growth
This is a working session for designers ready to take action—refining not only how they design, but how they operate, communicate, and grow.
Step into a more intentional way of working and leave with clear strategies to move your business forward with purpose and direction.
Time: 1:00 PM – 3:30 PM | Presentation 1:30 pm
Enjoy light food and beverages while connecting in a relaxed setting.
