CEU Webinar: Business of Design® | Be the Expert with Kimberley Seldon

Presentation Summary:  

Confidence in your expertise is the first step in creating the successful interior design business you deserve and desire. By building confidence, you’ll be able to honor your value, charge appropriate fees and generate profit year after year. From the position of expert, you can confidently offer your talents and skills to the clients you serve and earn a robust living. 

In this seminar you will learn:  

• what your fee says about you 
• your design fees will attract one client, and repel another 
• commodities are interchangeable, but expertise is difficult to replace 
• your ideal client has a unique set of needs, which you can solve 
• a well-defined position attracts your ideal client 
• you do your best work when you are the expert  

All the above learnings provide attendees with actionable business advice they can implement immediately following the webinar.

Secure your spot.

Presenter: 

Kimberley Seldon  
Advocate in Chief  
Business of Design® 

Kimberley Seldon Design Group is a thriving interior design firm with offices in Toronto and Los Angeles. Parallel to her design career, Kimberley is also an in-demand TV personality-hosting three of her own shows for HGTV Canada and currently appearing nationally on Cityline, City TV. Kimberley was the decorating editor of Style at Home magazine for 18 years. In 2004, Kimberley launched Business of Design®, an online learning platform for independent designers from more than 50 countries around the world. Today, Business of Design® is a beacon of hope and the best resource for design professionals looking to satisfy clients and run profitable, successful interior design firms.  

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