BIFMA Webinar: Future-Proofing Your Business

Future-Proofing Your Business – Insights on Designing for a Life-Regenerative Future with Chad Lefevre!

We are currently experiencing an unprecedented scale of change and human brains are wired to see change as a threat to be resisted. The cascade of resistance begins with individuals within the company or the organization and spreads to whole sectors and industries. But take heart! Creators will be the ones who thrive in this moment of change, and it begins with the individual.

Join us as business visionary, Chad Lefevre, shares his transformational leadership expertise with furniture and brand strategist, Tracy Hazzard, for an inspirational discussion at the intersection of furniture, the built environment, and human potential.

WHO SHOULD ATTEND

• A&D Professionals
• Sales/Marketing Professionals
• Facility Managers, Owners & CEOs
• Instructors and Students
• Manufacturers of Commercial Furniture and Accessories
• Suppliers to the Commercial Furniture Industry

Secure Your Free Spot Until Oct. 24!

Chad Lefevre, Founder, The Most Important Conversations

For 18+ years Chad has served as an executive and senior strategist across various industries, including tech, energy, education, health and wellness, entertainment, personal growth and self-help, and hospitality. Chad is Founder of The Most Important Conversations, a creativity think tank and community advocating for reconnecting to our innate creativity as a superpower to transform the systems and structures that constitute our society. Chad is committed to working with leaders of industries and the organizations they lead to transform themselves and their companies according to his creativity-centric Life Regenerative approach. As a Design-Thinker, he has led and collaborated with corporate executives and senior managers to architect business strategies and transformative solutions in the areas of business operations, leadership development, culture and team building, investor relations, branding and marketing communications, crisis communications and public relations, and sales. His areas of study and expertise supporting his work include game theory, neuroscience and behavioral psychology, complexity theory, change management, and systems-thinking.

Tracy Hazzard, CEO & Co-Founder, Podetize

Tracy is the CEO and Co-Founder of Podetize, the largest (and only female-owned and led) podcast production technology company in the industry serving independent podcasters and networks. For three decades, the Rhode Island School of Design alum has been applying design principles and process to everything she touches: designing mass market textiles, products, and furniture, as well as, creating collaborative Human-Guided AI workflows that honor the voices of thought leaders and original creators while innovating social and mass media content syndication technologies. As Brand & Product Strategist working with recognized retail brands like Costco, Staples, Target, Better Homes & Gardens, and Martha Stewart Living, Tracy Hazzard has designed, sourced, and launched 250+ consumer products and co-invented 40 patents generating over $2 Billion for her own companies and her clients. Her bionomic designs and sustainable material research for contract furnishing design-leader, Herman Miller led to the first color, material, and finish line overhaul since Alexander Girard created the CMF program in the 1970s.