Industry Sales Professionals Course Toronto

On Wednesday, February 4, 2026, join IDC in Toronto at the Lutron Electronics showroom for three practically oriented panels and Q&A sessions with leading design professionals!

These panels are part of IDC’s Industry Sales Professionals Course (ISPC), a custom course tailored exclusively to meet the needs of architecture and design industry sales professionals and an opportunity to learn, network, and connect!

Building on the success of the event this past spring and our ISPC and Holiday Social, industry sales professionals and interior designers are invited to enjoy a day of gaining valuable contacts and practical insights from local designers.

Online registration is now closed — registration at the door will be available.

Registration is free for interior designers – spots are limited!

Event schedule:

• 9 – 10 a.m. | Welcome Breakfast and Networking
• 10 – 11 a.m. | From Pitch to Partnership with Corporate Firms: Best Practices When Working with Designers & Architects
• 11 – 12 p.m. | Projects Beyond the Product: Building Credibility with Designers & Architects
• 12 – 1 p.m. | Networking Lunch
• 1 – 2 p.m. | Multi-Sector Design Firm Allies: How Suppliers & Reps Can Support the Design Process

Meet our panelists – new names announced!

(10 a.m.) From Pitch to Partnership with Corporate Firms: Best Practices When Working with Designers & Architects

Donna Wood
President, Bullock + Wood Design

Marianna Ng
Senior Interior Designer, Associate, B+H Architects

(11 a.m.) Projects Beyond the Product: Building Credibility with Designers & Architects

Genevieve Lavoie
Senior Project Interior Designer, HOK

Emily Manasc
Interior Designer, Diamond Schmitt Architects

(1 p.m.) Multi-Sector Design Firm Allies: How Suppliers & Reps Can Support the Design Process

Mahsa Saeedi
Associate – Manager, Interior Design, Arcadis

Julia Vandergraaf
Business Development Lead & Senior Lighting Designer, ThinkL Studio

Paul Lee
Interior Designer, Mason Studio

Benefits of participating:

• Expanded network of registered interior designers and architects, drawn from boutique and large design firms
• Two-way conversations with registered designers, architects, and other sales professionals
• Helpful tips on how their studios operate, as well as how to join their network of trusted industry resources
• Certificate of completion

See answers to frequently asked questions.

Recent Testimonials
“It was my honor to participate as a panelist, and I’m so happy to hear the conversation resonated so positively with the attendees. The event was incredibly well-organized, and it was truly a pleasure to participate, share my perspective, and contribute to such a meaningful conversation.” – Theresa Pereira, Principal, Create Design & Co.

“I really enjoyed the event — it was exactly the kind of experience I was hoping for. The combination of networking opportunities with both design professionals and other reps made it truly valuable.” – Kristen Polsinelli, Architectural (A&D) Sales Manager, M2 Tile & Stone

“I wish I would have had this platform available to me in my earlier years, it would have made working with the Design Community much easier. I am a huge fan of this workshop; it has enabled me to know what is important and what is not. As a Rep, all we really want to do is have a little piece of the pie with everyone and build trusting informative relationships with decision-makers.” – Suzanne Potticary, Architectural & Designer Specification Consultant, Olympia Tile

Event contact: bkrsiakova@idcanada.org

Event information:

Date: Wednesday, February 4, 2026
Time: 9 a.m. – 2 p.m.
Location: Lutron Electronics
130 Queens Quay East, Suite 512, Toronto, ON M5A 0P6

Special thanks to our event host,
Lutron Electronics